InPhase Audio Gains Celebrity Endorsement from Q: The King of Customs
Former MTV Star Quinton “Q” Dodson endorses innovative car audio manufacturer InPhase International, Inc.
InPhase International, Inc., a leading manufacturer of car audio products is bringing celebrity endorsement power from the U.S. to their latest print ad campaign by signing on Quinton “Q” Dodson, former star shop manager of MTV’s hit show Pimp My Ride.
“I’m excited to partner with InPhase because of their quality products and innovative design for true automotive audio enthusiasts,” adds Q the new InPhase spokesperson. “InPhase is changing the audio game with their new InPhase Pink line of amps, speakers and subwoofers.”
InPhase and Q connected after meeting at the 2008 Consumer Electronics Show (CES) in Las Vegas earlier this year. InPhase was at CES to launch their new InPhase Pink line featuring pink colored high performance speakers, subwoofers, enclosures and amplifiers. Q was attending CES as an aficionado of after market customization and electronics surveying the latest products being introduced. Q gained celebrity as the shop manager of MTV’s popular car makeover show “Pimp My Ride” and connected with InPhase CEO Steve Digva about the opportunity.
“Our team is thrilled to have InPhase endorsed by Q an innovator that influenced the custom car industry through his work on Pimp My Ride, “ said Steve Digva, CEO of InPhase International. “We have developed a unique print advertising and marketing campaign that will include Q with all of our brands.”
InPhase has invested in Q’s endorsement by engaging U.S. based marketing and advertising agency Nuance Marketing to develop a campaign around the endorsement.
“Steve Digva is a unique CEO that has an intuitive grasp on connecting Q’s endorsement with compelling creative ads to create brand awareness,” said Edward Cates, CEO of Atlanta, Georgia based Nuance Marketing. “We believe that the InPhase campaign brings unprecedented creativity to car audio advertising and we are pleased to partner with such a visionary team.”