Privacy Policy

Controllers of Personal Information

In Phase International Ltd, DB House, Rani Drive, Nottingham, United Kingdom. Space Data Centers Ltd, DB House, Rani Drive, Nottingham, United Kingdom. and/or their affiliates (Superfi Group).

What Personal Information About Customers Does Superfi Group Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of information we gather:

Information You Give Us: we receive and store any information you provide in relation to Superfi Group. You can choose not to provide certain information but then you might not be able to take advantage of many of our Superfi Group Services.
Automatic Information: we automatically receive and store certain types of information when you use Superfi Group Services, such as information about your use, including your interaction with content and services available through Superfi Group. Like many websites, we use cookies and other unique identifiers and we obtain certain types of information when your web browser or device accesses Superfi Group and other content served by or on behalf of Superfi Group on other websites.
Information From Other Sources: We may receive information about you from other sources.

For What Purposes Does Superfi Group Process Your Personal Information?

We process your personal information to operate, provide, and improve the Superfi Group Services that we offer our customers.

These purposes include:

Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
Provide, troubleshoot, and improve Superfi Group Services. We use your personal information to provide functionality, analyse performance, fix errors, and improve usability and effectiveness of the Superfi Group Services.
Recommendations and personalisation. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalise your experience with Superfi Group Services.
Comply with legal obligations. In certain cases, we have a legal obligation to collect and process your personal information. For instance, we collect from seller’s information regarding place of establishment and bank account information for identity verification and other purposes.
Communicate with you. We use your personal information to communicate with you in relation to Superfi Group Services via different channels (e.g., by phone, email, chat).
Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.
Fraud Prevention and Credit Risks. We process personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Superfi Group, and others. We may also use scoring methods to assess and manage credit risks.
Purposes for which we seek your consent. We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing of your data for that purpose.

What About Cookies?

To enable our systems to recognise your browser or device and to provide Superfi Group Services to you, we use cookies. For more information about cookies and how we use them, please read our Cookie Policy.

Does Superfi Group Share Your Personal Information?

Information about our customers is an important part of our business and we are not in the business of selling our customers' personal information to others. Superfi Group shares customers' information only as described below and with SUPERFI.CO.UK, Inc. and the subsidiaries that SUPERFI.CO.UK, Inc. controls that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

Transactions involving Third Parties: We make available to you, services, products, applications, or skills provided by third parties for use on or through Superfi Group. For example, you can order products from third parties through our retail websites, download applications from third-party application providers from our App Store.
Transactions involving Third Parties: We make available to you, services, products, applications, or skills provided by third parties for use on or through Superfi Group. For example, you can order products from third parties through our retail websites, download applications from third-party application providers from our App Store.
Third Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by applicable data protection laws.
Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that superfi.co.uk, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
Protection of Superfi Group and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property or safety of Superfi Group, our users or others. This includes exchanging information with other companies and organisations for fraud protection.

How Secure is Information About Me?

We design our systems with your security and privacy in mind.

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
We follow the Authorised Payment Institution (API) when handling direct debit data.
We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
Our devices offer security features to protect them against unauthorised access and loss of data. You can control these features and configure them based on your needs.
It is important for you to protect against unauthorised access to your password and to your computers, devices, and applications. Be sure to sign off when you finish using a shared computer.

What About Third-Party Advertisers and Links to Other Websites?

Superfi Group may include third-party advertising and links to other websites and apps. Third party advertising partners may collect information about you when you interact with their content, advertising, and services.

What Information Can I Access?

You can access your information, including your name, address, payment options, profile information, subscription information and purchase history in the "Your Account" section of the website, superfi.co.uk.

What Choices Do I Have?

If you have any questions or objection as to how we collect and process your personal information, please contact our Customer Services. Many of our Superfi Group Services also include settings that provide you with options as to how your information is being used.

As described above, you can choose not to provide certain information but then you might not be able to take advantage of many of the Superfi Group Services.
If you don't want to receive e-mail or other communications from us, please adjust your customer communication preferences in the "Your Account" section of the website, superfi.co.uk.
The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Because cookies allow you to take advantage of some essential Superfi Group Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Basket, proceed to Checkout, or use any Superfi Group Services that require you to Sign in. For more information about cookies, see our Cookie Policy.
If you want to browse our websites anonymously, you may do so by logging out of your account and disabling cookies on your browser.
When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop any further processing of your data for that purpose.

In addition, subject to applicable law, you have the right to request access to, correct, and delete your personal data, and to ask for data portability. You may also object to our processing of your personal data or ask that we restrict the processing of your personal data in certain instances. If you wish to do any of these things, please contact Customer Service.

How Long Do We Keep Your Personal Information?

We keep your personal information to enable your continued use of Superfi Group Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Notice, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases (and repeat orders if desired) and what addresses you have shipped orders to, and to improve the relevancy of products and content we recommend.

If requested by law to present data accumulated on any person(s) under a valid court subpoena or to help the police in part of an ongoing investigation. Superfi Group must legally oblige to provide such information on the person(s) required. However, upon the request of such information we will ensure that the information requested is relevant to the product specified in question.

Examples of Information Collected

Information you give us when you use Superfi Group services.

You provide information to us when you:

search for products or services;
place an order through Superfi Group Services;
download, upgrade, or use content on a device, or through a service or subscription on a device;
provide information in the "Your Account" section of the website, superfi.co.uk. (you might have more than one if you have used more than one e-mail address or mobile number when shopping with us);
configure your settings on, provide data access permissions for, or interact with your device or another Superfi Group Service;
communicate with us by phone, e-mail, or otherwise;
complete a questionnaire, a support ticket, or a contest entry form;
compile Playlists, Watchlists, Wish Lists or gift registries;
Participate in community features, provide and rate Customer Reviews;

Automatic Information

Examples of the information we collect and analyse include:

the Internet protocol (IP) address used to connect your computer to the Internet;
login; e-mail address;
the location of your device or computer;
content interaction information, such as content downloads, upgrades, subscriptions, and playback details;
device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures;
Superfi Group Service metrics (e.g., the occurrences of technical errors, your interactions with service features and content, your settings preferences and backup information, location of your device running an application;
phone numbers used to call our customer service number;

We may also use device identifiers, cookies, and other technologies on devices, applications and our web pages to collect browsing, usage or other technical information for fraud prevention purposes.

Information From Other Sources

Examples of information we receive from other sources include:

updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
account information, purchase or redemption information and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfilment, advertising or other services;
information about your interactions with products and services offered by our subsidiaries;
search results and links, including paid listings (such as Sponsored Links);

Information You Can Access

Examples of information you can access through Superfi Group Services include:

status of recent orders (including subscriptions);
your complete order history;
personally, identifiable information (including name, e-mail, communications and payment settings (including payment card information and gift voucher, gift cards);
e-mail notification settings (including Product Availability Alerts, Deliveries, Special Occasion Reminders, and newsletters);
recommendations and the products you recently viewed that are the basis for recommendations (including Recommended for You and Improve Your Recommendations);
shopping lists and gift registries (including Wish Lists) your content, devices, subscriptions, and related settings;
Your Profile (including your product Reviews, Recommendations, Reminders and personal profile);

EU-US Privacy Shield

In Phase International Ltd. and certain of its controlled US affiliates (together, the In Phase International Ltd. Companies, or "We") participate in the EU-US a Privacy Shield Frameworks regarding the collection, use, and retention of personal information from European Union member countries, the United Kingdom. We have certified with the Department of Commerce that we adhere to the Privacy Shield Principles.

Klarna

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

Our Privacy Policy was updated on March 5, 2020.